Debt customer survey

BUSINESS PROBLEM

With managing their debt a known problem of our customers we would like to know what help our customers would like.

SOLUTION

Through an in-app survey ask our customers how we can help them manage or reduce their current debt.

ROLE AND RESPONSIBILITIES

Lead Product Designer, responsible for the design and strategic direction/vision of this work alongside the Product Manager.

Survey entry points

Data capture / survey design

Survey data

Project status or metrics.

4,461 customers providing answers

2.4 average options selected per customer

3 projects were initiated following this survey