Finance evolution.

Whilst technology within cars continually evolves, the process of buying a car seems quite analog in comparison. As more and more of our buying moves online, more so in the current pandemic, the car industry needs to accelerate its move into that space. With the rise of PCP and other finance deals, Auto Trader is looking to provide a full online finance application for the consumer that is powered by a retailer finance platform that can work for all customer types from small independent retailers to large franchises.

Consumer finance application process.

Consumer finance application process.

Early mobile consumer application exploration.

Retailer finance portal exploration.

Retailer finance portal exploration.