Next best action

CUSTOMER PROBLEM

As a TotallyMoney customer I would like to know which action I should take first to improve my credit score.

SOLUTION

Highlight the highest impact action a customer could take to improve their credit score.

ROLE AND RESPONSIBILITIES

Lead Product Designer, responsible for the design and strategic direction/vision of this work alongside the Product Manager.

Early wireframe exploration

Early wireframe exploration

Early visual exploration

Early visual entry point exploration

Early insight screen exploration

Final released designs; entry points and insight screen

Stats

16,000 avg weekly next best action clicks - Total

11,000 avg weekly next best action clicks - Improve Hub

5,000 avg weekly next best action clicks - Insights screen