A long-term initiative focused on delivering a data-rich, meaningful, and personalised experience of the TotallyMoney Credit Report and the customer’s financial situation. This aligns with the core principles of our app architecture, aiming to bring customer data to life by clearly explaining both the ‘what’ and the ‘why’ of their current financial status.

Creating an architecture for the TotallyMoney app experience that allows for scalability and growth, creating an experience that facilitates solutions and content around real customer problems and needs.

Creating a set of principles that sets the tone for what, we as the TotallyMoney Product Design Team, want our team and our product to be.

A feature designed to improve our customers’ chances of being accepted for credit by using their open banking acquired income & transaction data to produce a list of clear & actionable recommendations - highlighting the main ‘good’ and ‘bad’ factors from a lender perspective.

Bringing the Auto Trader private selling process fully inside our iOS and Android apps and optimise the process for those platforms capabilities.

Bring the Auto Trader private selling process fully inside our iOS and Android apps and optimise the process for those platforms capabilities.

Bring the Auto Trader private selling process fully inside our iOS and Android apps and optimise the process for those platforms capabilities.

Generate more, valuable leads for our customers from our current consumer base. We will achieve this primarily by encouraging a larger share of consumers to send leads, but also by making it easier for consumers to send multiple leads.

With monetisation of the new car product approaching, we needed to optimise the new car product for conversion from search and generate more leads sent by consumers to our dealer customers.